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  • March 5, 2017
  • 11:46 PM
  • 164 views

If Collectivists like Social Groups, and Cities are Social Groups, do Collectivists like Cities?

by Mark Rubin in Mark Rubin's Social Psychology Research Blog

Do you like the place where you live? Maybe its got great architecture, its clean and crime free, the housing is cheap, and/or the nightlife is good? But maybe your liking for the place is also related to something else - your own tendency to identify with social groups? In some recent research, my colleagues and I investigated this issue by considering the relations between collectivism, city identification, and city evaluation.Collectivism is a sociocultural orientation towards perceiving the ........ Read more »

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