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  • January 21, 2010
  • 10:11 AM
  • 1,452 views

Linguistic discrimination at work

by Ingrid Piller in Language on the Move

Deborah Cameron noted in 1995 that “linguistic bigotry is among the last publicly expressible prejudices left to members of the Western intelligentsia.” In the same vein, one could point out that linguistic discrimination is among the last legal forms of discrimination left to Western employers. A German court recently ruled that an employer’s repeated criticisms [...]... Read more »

Boutet, Josiane. (2008) La vie verbale au travail: Des manufactures aux centres d’appels [Language at work: from manufacturing to call centers]. Paris: Octares. info:/

  • January 14, 2010
  • 09:55 AM
  • 1,423 views

Transliterated brand names

by Ingrid Piller in Language on the Move


















I’ve just come across a 2006 University of South Africa MA thesis investigating Saudi fast-food ads. The author, Basem Abbas Al Agha, finds that
[…] 97% of the respondents believed that the translations are incomprehensible in Arabic. The other 3% stated that they sometimes understand the translations. (p. 92)
Even if the sample size is rather small, [...]... Read more »

Al Agha, Basem Abbas. (2006) The translation of fast-food advertising texts from English into Arabic. Unpublished MA dissertation, University of South Africa. info:/

  • January 9, 2010
  • 02:47 PM
  • 1,748 views

Multilingual diversity marketing

by Ingrid Piller in Language on the Move

As the UAE is still abuzz with the opening of the Burj Khalifa, I thought a post to mark the occasion might be in order. Seeing that I’m blogging on social aspects of multilingualism and language learning, the Tower of Babel myth obviously comes to mind – except that it seems a bit premature to [...]... Read more »

  • January 2, 2010
  • 09:00 AM
  • 1,686 views

More on Korean linguistic exports

by Ingrid Piller in Language on the Move



Not only is Korean an increasingly popular choice of study as a foreign language, now South Korea is also promoting the use of the Hangul script to write languages other than Korean – that is according to the New York Times, the Wall Street Journal, AlertNet, the Language Museum Blog, the Language Log and many others. [...]... Read more »

Mühlhäusler, Peter. (1996) Linguistic ecology: language change and linguistic imperialism in the Pacific region. Routledge. info:/

Pennycook, A., & Coutand-Marin, S. (2003) Teaching English as a Missionary Language. Discourse, 24(3), 337-353. DOI: 10.1080/0159630032000172524  

  • December 30, 2009
  • 02:58 PM
  • 1,791 views

Languages of the heart

by Ingrid Piller in Language on the Move

While my Christmas post was of the gloomy kind, most blogs I follow had more heart-warming stories. Sociolingo Africa picked up a press release coming out of Orlando, Florida issued by who-I-don’t-know, about new translations of the Christmas story becoming available just in time for this year’s event. According to the press release, the Wycliffe [...]... Read more »

Errington, Joseph. (2008) Linguistics in a colonial world: a story of language, meaning, and power. Blackwell Publishing. info:/

  • December 25, 2009
  • 04:56 AM
  • 2,080 views

The burning children of globalization

by Ingrid Piller in Language on the Move

I’ve been wondering what would be an appropriate Christmas post for the Language on the Move blog. Seeing that I’m deeply skeptical about all those claims about the wonderful advantages of bilingualism, a good news story à la “bilingualism helps to ward off dementia” was never going to be an option. That’s when the first [...]... Read more »

Abdelmajid Hannoum. (2009) The Harraga of Tangier. Encounters: an international journal for the study of culture and society, 231-246. info:/

  • December 14, 2009
  • 03:38 AM
  • 1,691 views

Korean beats French

by Ingrid Piller in Language on the Move







If you could choose to learn a foreign language, which one would it be? And why?
Such choices are usually constrained by what is on offer. However, someone must choose the offerings – e.g., language policy makers around the world have for the past couple of decades decided that English is a must-have first foreign [...]... Read more »

Piller, Ingrid, & Takahashi, Kimie. (2006) A passion for English: desire and the language market. Aneta Pavlenko. Ed. Bilingual minds: Emotional experience, expression, and representation. Clevedon: Multilingual Matters, 59-83. info:/

  • December 10, 2009
  • 02:53 PM
  • 1,722 views

The monolingual sniffer dog and the lonely rabbi

by Ingrid Piller in Language on the Move

The current global order has thrown up yet another bewildering language problem: the monolingual sniffer dog!
I glean the following from a recent NYT article about Rabbis in Montana: with all the concerns about homeland security, the US has an expanding need for sniffer dogs. Training sniffer dogs locally is costly (the article quotes US$ [...]... Read more »

Piller, Ingrid, & Pavlenko, Aneta. (2007) Globalization, gender, and multilingualism. Helene Decke-Cornill and Laurenz Volkmann (Eds.), Gender Studies and Foreign Language Teaching. Tübingen: Narr, 15-30. info:/

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